The communication objective of this piece was to draw viewers into the scene and inspire them to go out and "Break the Limits".
The viewer focuses on the athlete and the apparel and shoes she is wearing,
successfully planting the idea that these products and this company will help you achieve your goals and "Break the Limits".
The art direction focused on powerful landscape, dramatic skies, and strong lighting on an athlete in action
to create genuine intrigue in the athletic company.
