Happy Clean Water
Brand Creation, Strategy & Integrated Communication

Happy Clean Water is an environmental social campaign focused on keeping water clean; benefitting sea life, animal life, and our lives. Through the organization's online presence, Happy Clean Water captures viewers with informational interaction and engaging motion. It gives viewers the chance to make a difference by sharing the campaign, spreading information, and connecting to resources.

Responsibilities
Concept, Copy write, Illustration, Motion Graphics and Sound Design, and Web design and Development
Integrated Advertisement
"How Clean Water Affects" Series
Motion / Print / Guerrilla marketing
15 second motion Series
designed to push viewers to the site using a quick call to action
Promotional Video
"Clean Water affects more than you think"
Highlighting the more creative and artistic elements of the campaign, aimed to provide a visual journey through sea life ecosystems up to the animal life we are familiar with, giving viewers the chance to learn more by viewing the web site.
Web
Visual Design
Interactive parallax web pages
User Interface: Elements / icons / buttons
User Interaction
Interactions are focused on scroll based animations and hover effects to reveal information
Blueprints + Wireframes


Artwork
Illustrated graphics
Consistent in print, motion, and web design