Eirthpay

Visual Identity & Brand System
A rebrand for FinTech payment processor focused on streamlining e-commerce and retail transaction software.

Overview

EirthPay was built as a single-source payments platform designed to simplify the complexity of merchant payment acceptance. This gave businesses, banks, and partners one point of entry into multiple processing platforms, along with tools for reporting, underwriting, fraud and risk management, chargebacks, and customer support. Its positioning centered on a “high-tech, high-touch” approach: sophisticated payment infrastructure made more accessible through straightforward technology and service.

We translated that idea into a complete rebrand, creating a new logo and visual identity that felt established enough for the financial sector while remaining modern and approachable. The system expanded across a redesigned web experience, digital and print communications, merchandise, environmental advertising, and a full conference booth experience. Resulting in a consistent brand presence from its payment platform and merchant-facing materials to the physical spaces where the company connected with customers and partners. trademarks.justia.com

In the wild

Print ads, merch, singage, and newly built web experience; designed leading up to Eirthpay's first conference appearace since the re-brand.

Overview

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We partnered with Eirthpay founders to re-think how their brand would show up in the company's next chapter. Starting with a name change, we then moved to a new logo and design system.

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

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From there we designed and built a new web experience and concluded the re-brand with a conference booth and all the merch and brand apparel that goes along with it.

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

Scope

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Identity System
Web Design & Dev
Digital & Print Design
Conference design

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

Credit

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Design Direction: Matt Langhout
Design Manager: Andrew Brager
Design: Matt Langhout, Yoriko Finger, Jake Algren
Animation: Jake Algren
Front-end Development: Tenzin Dhonyoe

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe