Abey

Visual Identity & Web Design
A unified brand identity and digital experience designed to make ABEY’s connected blockchain ecosystem feel clear, scalable, and approachable.

Overview

ABEY is a Layer 1 blockchain built to connect applications, communities, and digital experiences within a shared ecosystem. Its Inter-App model creates a framework where activity and data can move between applications—extending the idea of blockchain beyond isolated products into a more connected network.

The challenge was translating that technical foundation into a brand that felt clear, established, and accessible.

Rather than relying on the visual conventions associated with cryptocurrency, the identity was built around connection, structure, and movement. The logo, color system, graphic language, and website work together as a flexible system—giving ABEY a recognizable presence while leaving room for an expanding ecosystem of applications, developers, and communities.

Design System

The identity extends beyond the logo into a modular graphic system.

Geometry derived from the mark becomes a recurring brand element—appearing as patterns, containers, intersections, and dimensional forms. Rather than creating a library of unrelated graphics, the system establishes a small set of recognizable ingredients that can continually be recombined.

Structure: Grid-based compositions bring order to complex technical information.
Connection: Lines, intersections, and overlapping forms reinforce the relationship between applications.
Depth: Layered graphics create a sense of a larger digital environment extending beyond the screen.
Reduction: Complex ideas are communicated through simple visual structures rather than excessive decoration.

Together these elements allow the identity to scale from a single icon to an entire digital ecosystem.

Ecosystem

ABEY was designed as more than an individual blockchain product.

The platform supports an expanding ecosystem spanning decentralized finance, gaming, digital assets, developer tools, wallets, and connected applications. Its infrastructure includes an EVM-compatible network alongside wallet, explorer, developer, and grant resources.

The identity therefore needed to function less like a campaign and more like an operating system for the brand.

The core visual language remains recognizable while giving individual products and initiatives enough flexibility to develop their own expression. That balance—consistency without rigidity—allows the brand to expand without continually reinventing itself.

Digital Ownership

ABEY extends beyond currency and transactions into a broader ecosystem of applications built directly on the network.

Fantase brings digital ownership into that ecosystem as ABEY’s first NFT creation and trading platform—giving creators and collectors a dedicated place to discover, create, collect, and exchange digital assets on the blockchain.

Rather than positioning NFTs as a standalone feature, Fantase demonstrates how the ABEY network can support entirely new products and marketplaces. Digital assets become another layer of the ecosystem, connecting ownership, creativity, and commerce through the same underlying infrastructure.

For the brand, Fantase also provided an opportunity to show how the ABEY identity could extend beyond the core platform. It maintains a relationship to the larger ecosystem while creating a distinct experience designed around discovery, collecting, and exchange.

One network. New forms of ownership.

Overview

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Abey / Abey Foundation
Visual identity and web design for the Abey inter-app blockchain and cryptocurrency.

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

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Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

Scope

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Logo Kit
Identity System
Brand Strategy
Web Design

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

Credit

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Design Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design: Yoriko Finger, Matt Langhout
3D Design: Yoriko Finger
Animation: Eric King, Matt Langhout

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe