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Madison Choral Project
I began working with the Madison Choral Project in 2013 after Artistic Director Bert Pinsonneault reached out to put together the program for their annual holiday concert. Heavily influenced by stained glass window compositions combined with photorealism I illustrated the first spread to depict a procession of angels. We agreed on an elegant italicized serif font for our headlines to compliment the harmonious nature of angles paired with a clean san serif font family for the majority of the accompanying copy.

The final product resulted in a 28 page saddle-stitch #120 full color matte cover and #100 black and white interior pages. Recycled metalic silver ink on cover typography.

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

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In the words of the Madison Choral Project:
Our project is to enrich lives in our community
by giving voice to the great music of our diverse world; to express, to inspire, to heal;
to garner joy in the experience of live music;
and to educate and strengthen the next generation of singers and listeners.  

The madison choral project is not just a choir, it's a movement to improve our human experience through music.

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

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Design and Direction: Matt Langhout
Print and Binding: Smartpress

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe