Overview


Rwanda Partners &Rwanda baskets Co.

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

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Managed the organization's design and visual identity while leading creative intern team. Esthetic output was essential in expanding new markets. Experiential design and web presence resulted in an increase in worldwide sales.

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

Scope


Design Management
Brand Developement 
Web Design
Print Design
Experiential Design 

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

Credit


Design + Creative Direction:
Matt Langhout

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

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