Overview


Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

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We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

Scope


Identity System
Web Presence
Product Photography
Product Packaging
Digital & Print Advertisements
Store Signage

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

Credit


Art Direction: Matt Langhout
Web Design: Matt Langhout
Front-end Development: assistance from Tenzin Dhonyoe

Building a brand for an online retailer, focused on very select output with the goal to expand future product lines, provides unique design challenges. The answer: Develop a highly flexible brand with room to branch into seemingly unrelated industries.

Our team was tasked with identity research, brand guidelines, product photography, integrated advertising, and web design and development.

We have updated the brand as new products come into the line and revisit the user experience as the site has expanded and new needs arise. We've partnered with amazing brands like Asus and Audio Technica to provide progressive highly competitive products. We currently support the brand and it's line of smart watches, mobile phones, tablets, bluetooth speakers and headphones.

Art Direction: Matt Langhout
Design Manager: Andrew Brager
Digital Design & Animation: Matt Langhout, Jake Algren
Front-end Development: Tenzin Dhonyoe

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